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Evian’s first packaging change in 30 years

In its first major packaging change in 30 years, Evian has unveiled a new bottle design.

The new bottles, available in 330ml, 500ml and 750ml sportscap, feature a transparent label designed to showcase “the purity of the contents and the pristine beauty of the French Alps”.

Dora Constantinou, marketing manager for Evian, told C&I Week Evian offers a packsize solution for all consumption occasions.

“The Evian 330ml and 500ml pack sizes are targeted at ‘on the go’ consumers, offering a convenient and compact format. The Evian 750ml sportscap is perfect for the active lifestyle where hydration is paramount,” Ms Constantinou said.

“Supporting the launch of the new packaging we have completed several activations, with our latest to be an immersive experience at Fed Square [Melbourne] on March 10. Product seeding and giveaway promotions have been conducted in NSW at Warringah Mall, Darling Harbour and Bondi Junction. The Sydney CBD activation will be held on March 21 at the QVB Forecourt.

Ms Constantinou said instore promotional material is available for retailers.

“Evian offers tailored POS solution for all types of retail outlets and our reps at Valcorp Fine Foods are happy to assist convenience retailers wishing to boost their sales”.

 

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Evian’s new 330ml, 500ml and 750ml (sportscap) bottles have a RRP of $2.50, $3.50 and $4.50.

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