COON Cheese and Swimming Australia have teamed up in the lead up to the Olympic Games in Rio this year, forming a two-year partnership until 2018.
This partnership will see COON Cheese play an active role at Swimming Australia national events with its reach also extending across the country through the COON Cheese Toastie Truck.
The Coon Cheese Toastie Truck will travel the country, attending a wide range of events with $1 from every $2 COON Cheese Toastie sandwich going back to support the Swimming Australia Junior Dolphins Program.
The Junior Dolphins Program is a national initiative encouraging children to join their local swimming club and introduce them to the sport of swimming – a fun and exciting activity and a valuable life skill.
In addition to the Coon Cheese Toastie Truck, the Dolphins brand will appear on COON Cheese packaging in supermarkets around Australia.
Ted Lawson, general manager of marketing at COON Cheese, said: “As swimming is the number one participation sport in Australia and we believe that all Australians should learn to swim this is the right partnership for Coon Cheese. We believe in promoting an active, healthy lifestyle one in which Coon Cheese and swimming can play an important role especially in children and young adults.
“The Coon Cheese Toastie Truck will be raising money for Swimming Australia by selling Toasties, hot off the griddle, which is comfort food that all Australians grew up with. We like to say that eating a Coon Cheese Toastie is like that feeling you get when Mum wraps you with a towel after a swim. Comfort never grows old”
The partnership between COON Cheese, Swimming Australia and the Australian Dolphins Swim Team will actively launch in Adelaide at the 2016 Hancock Prospecting Australian Swimming Championships.
Fans will be able to come and taste the benefits of this partnership every day and night during the National Championships at the SA Aquatic & Leisure Centre in Adelaide from April 7 to 14 which is the start of the race to Rio for many aspiring young athletes.