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Red Bull launches ‘All Work. All Play’ campaign

AU RBED_250_WORK Group_LRRed Bull has launched a new through the line marketing campaign with the objective to get consumers clocking off on time.

With ‘at work’ being considered one of the biggest occasions for pick me up consumption, Red Bull’s new ‘All Work. All Play’ campaign aims to help consumers power through their busy work day and lead a balanced lifestyle.

The campaign will run until the end of July, targeting both white and blue collar workers through a strong in store presence including a limited edition four pack available on shelves in retail stores across Australia for a RRP of AU $10.19*.

Placing a focus on the nine to five office grind the campaign features out of home contextual media in CBD areas highlighting how Red Bull can give consumers an ‘all work, all play’ type of day.

To further drive awareness of the at work consumption occasion the campaign will sample ‘wiiings’ to more than 500 offices in the lead up to the end of financial year period, supported by a #wingsatwork social media campaign.

For a chance to win a Red Bull cooler for their office consumers can visit redbull.com.au/allworkallplay to play the “Red Bull at Work Game” and discover tips on how to fly through their work day.

*Prices are recommended retail prices only and there is no obligation to comply with the recommendation.

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