This month Cadbury and Fairtrade announced a commitment to help more cocoa farmers and their communities, by extending its farmer-focused Cocoa Life programme to Cadbury products globally. To achieve this Mondelēz International will invest $400 million over ten years to 2022.
Starting in the UK and Ireland in May 2017, Cocoa Life – an industry leading sustainable cocoa farming programme – will be extended across Cadbury chocolate brands in key markets across the world.
In Australia, Canada, New Zealand and South Africa, Cadbury Dairy Milk chocolate will remain certified throughout 2017, and from 2018 will carry the Cocoa Life logo on the front of pack.
Having achieved significant impact to date, Cadbury and Fairtrade will now work together on new programmes to enhance the future for farming communities.
Fairtrade will become a partner for the whole Cocoa Life programme, working together to secure the long-term future of cocoa farming communities.
This expansion of Cocoa Life, combined with Fairtrade’s independent involvement, will give consumers confidence that whenever they buy a Cadbury chocolate bar with the Cocoa Life label, they are helping cocoa farming communities to thrive, making a real difference to people’s lives.
Cocoa Life will benefit 200,000 farmers and 1 million people in communities in Ghana, Cote d’Ivoire, Indonesia, the Dominican Republic, India and Brazil.