Sydneysiders are being offered the chance of a free ride in the Pepsi Max Kombi van as the company teams up with taxi and ridesharing service GoCatch.
Until the end of January 2017, users of the GoCatch app will be able to see the Pepsi Max Kombi on a map and, upon requesting a booking, could be the lucky recipients of a free ride anywhere in the Sydney metropolitan area.
To ‘max’ the GoCatch experience, passengers can also enjoy one of the 15,000 Pepsi Max cans available nationwide in GoCatch vehicles over the Australia Day Long weekend from 26-29 January.
The partnership is the latest installment in Pepsi Max’s #MaxYourSummer campaign. In December the Pepsi Max Kombi provided commuters with free beach trips from Sydney’s most notorious public transport pain points.
Pepsi Max marketing director Tami Cunningham the Pepsi Max summer campaign has been about inspiring Aussies to ‘max’ their summer in ingenious ways.
“We are excited to bring this to life for our consumers and make some of the pain points of summer more bearable through GoCatch’s technology,” Ms Cunningham said.
In a promotion to be run in conjunction with Pedestrian.TV, Pepsi Max will give one lucky Sydneysider the chance to ‘max’ their Australia Day with four mates, the Pepsi Max Kombi and a chauffeur all to themselves for a day-long adventure.
GoCatch head of marketing and partnerships Genevieve Liston the company was always looking for fun and innovative ways to make life easier for commuters.
“What better way to ‘Max Your Summer’ than by getting a free ride in an iconic Kombi in the busy January holiday period,” she said.
Pepsi Max will also launch the first ever branded Snapchat lens on Australia Day. The new lens is intended to complement the campaign’s television commercial.