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H2coco goes nuts for melons

Major supplier of coconut water beverages H2coco has launched a new watermelon water: H2melon Pure Watermelon Water will be a first-to-market for H2coco in Australia and New Zealand.

Unlike the recent coffee (Cocoespresso) and chocolate-flavoured (CocoChoc) additions to the H2coco range, H2melon is a completely new brand. H2melon products are made from 100% pure watermelon water with no added sugar, no artificial flavours and no preservatives.

H2coco founder and CEO David Freeman said he was inspired by the cold-pressed watermelon he tried in the USA. However, the knowledge gained through H2coco resulted in the decision to adopt a process which produces a long shelf-life product without the need for additives or preservatives.

Mr Freeman said he expects many people to identify with the watermelon product and its refreshing flavor.

“Whether it’s been your favourite type of fruit, lolly or lip balm, watermelon has been in your life,” he said.

“It just hasn’t been available as a packaged, ready-to-drink product in Australia or New Zealand: Now it is!

“And like coconut water, watermelon has many health benefits, including electrolytes, lycopene and L-citrulline, making H2melon the sister H2coco always wanted.”

H2melon will launch in Woolworths supermarkets and Caltex Starmarts in late March. It will be on shelves in other leading supermarkets, petrol stations and convenience stores in April.

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