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Pump to become official AFL water

Coca-Cola South Pacific has struck a new sponsorship deal, which will see Pump become the official water of the AFL.

Bottles of Pump water will feature the names of different Aussie rules football teams in the place of the usual logo, according to Australian Food News.

Coca-Cola South Pacific brand activation manager Vince Lichaa said the campaign would assist the Pump Water brand in being seen as the “number one water for sport and exercise”.

“We can’t wait to hear consumer reactions and see fans nationwide supporting their favourite clubs with Pump,” Mr Lichaa said.

The new labels will be seen on all 750ml Pump water bottles, in stores from the start of the 2017 AFL season, from 23 March.

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