Caltex has parted ways with Leo Burnett and appointed Saatchi & Saatchi as its new creative agency.
Following a competitive pitch, Caltex’s eight-year relationship with Burnett ended and Saatchi won the bid.
Leo Burnett CEO Peter Bosilkovski said he was proud of the work Leo Burnett had done with Caltex.
“We declined to take part in the recent pitch and we wish Caltex every success in the future,” he said.
A spokesperson for Caltex confirmed the appointment of Saatchi & Saatchi.