Schweppes has revealed a new bottle design to reflect the brand’s history, following the launch of three new flavours to their mineral water range.
The updated look of the PET bottle design pays homage to the Schweppes’ Hamilton design of 1809, a glass, amphora-shaped bottle.
The new bottle shape has also resulted in a reduction in size from 1.25 litres to 1.1 litres across the mixer and flavoured mineral water ranges.
The contemporary design is part of the Schweppes’ strategy to remain relevant to consumers of adult beverages.
Schweppes general marketing manager Lisa Saunders said the new design is elegant, thoughtful and contemporary.
“Australians trust the Schweppes brand and have high quality expectations of our liquids,” she said.
“Now we have a design that matches those expectations, and connects the quality liquid inside to the look of the bottle on the outside.”
Ms Saunders said leveraging the heritage of the original 1809 design placed the beverage brand in a premium market.
“The new bottle design applies to the Schweppes mixer and the mineral water ranges, while only the flavoured mineral water range has been updated with new flavours,” she said.
“The flavoured mineral range has been reinvigorated to address a change in the market of consumer tastes and trends. This includes using less sugar to produce while still producing a premium product.
“We recognise that consumers want a more natural flavoured mineral water with a reduced sweetness. We have kept the 5% real fruit juice content and reformulated the range to lower the sugar content and deliver a lighter, more refreshing beverage.”
As a result of these changes, Schweppes has reduced the sugar content across its flavoured mineral range by an average of 24%; between 3.4grams and 3.8grams per 100ml.
The new flavours were rolled out into stores on the 10th of July, along with the three new flavours to the mineral water range:
- Blood Orange and Passionfruit
- Apple and Cranberry
- Pineapple and Lemon
Ms Saunders said so far the response to the new flavours had been very strong, with the drinks judged as having a superior taste to those previously available.