Dairy Farmers and Arnott’s have teamed up to launch Wagon Wheels and Caramel Crowns flavoured milks. The beverages will be sold in selected supermarkets and convenience outlets this month for a limited time only. The move follows the launch of Iced VoVo and Mint Slice flavoured milks earlier this year. Darryn Wallace, Marketing & Innovation Director […]
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Soulfresh continues its growth in convenience with the launch of Lo Bros Kombucha into 7-Eleven stores nationwide. Lo Bros 330ml Kombucha will roll out this month at all 700 7-Eleven stores in the following skus: Raspberry & Lemon, Ginger & Lemon and Peach & Ginger. Lo Bros exclusive summer variant, Blueberry, will also roll out
Soulfresh expands into petrol and convenience Read More »
Fanta has launched a major new marketing campaign in Australia for Halloween marking the first time the brand has leveraged the hugely popular video sharing platform Tik-Tok. The Fanta Halloween campaign has also been created and produced entirely in Australia – the first time for the global brand in more than a decade. The local
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Remedy Drinks has launched a new range of handcrafted, live cultured sodas based on traditional recipes and made with real ingredients. Emmet Condon, Co-founder of Remedy Drinks, said the time was right to expand the Remedy range into handcrafted, live cultured sodas. “Creating a range of live cultured sodas is the natural extension of our
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Nestlé has launched a new range of Starbucks coffee capsules. This launch came after the two companies, Nestlé and Starbucks, joined forces to create a global coffee alliance in August last year. Nestlé Oceania director of e-business, strategy and marketing, Martin Brown said: “We are committed to continuous innovation to provide customers with new and
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Coca-Cola Amatil will reduce its plastics use by a further 1,000 tonnes a year with the opening of a new high-tech bottling line in Indonesia which produces lightweight plastic bottles coated with a thin layer of glass for durability. Group managing director, Alison Watkins, said the company’s new ‘Affordable Single Serve Pack’ (ASSP) line was
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Bickford’s Australia has launched a new ready to drink (RTD) iced coffee range. “As we enter the centenary year of our Iced Coffee syrup, a ready to drink coffee option was an obvious flavour to start with on our fantastic new production line” said Bickford’s group marketing manager, Chris Illman. The family owned business already
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A recent study has suggested fermented soft drinks such as kombucha and kefir could pose a risk to unsuspecting drinkers who think they are consuming an alcohol-free product, prompting calls for changes to labelling and safety information. Kombucha is made by fermenting tea, and alcohol is formed during the fermentation process, but it’s commonly believed
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Coca-Cola Australia has launched its Sprite TVC featuring NBA star, LeBron James. The 30 second spot features LeBron showcasing the lemon-lime refreshment of Sprite on a hot summer’s day. The LA Lakers superstar and Sprite ambassador is featured making a fun and light-hearted parody of celebrity endorsements. LeBron opens by saying: “I wouldn’t tell you
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Sugar-free drinks brand, Nexba, has added three new flavours to its range of healthy drinks including Green Apple & Ginger Switchel, Strawberry & Peach Kefir, & Pineapple & Coconut Tepaché. Switchel contains electrolytes and is made from fermented ginger and apple cider vinegar. Kefir is made from real kefir crystals and is high in nutrients and
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Premium beverages producer, Bickford’s Australia, unveiled its new world-class, high-speed production line at its facility at Salisbury South, South Australia last week. Prime Minister Scott Morrison and Premier Steven Marshall visited the site to officially open the European manufactured production line. Bickford’s owner Angelo Kotses conducted a tour of the facility where the newly operational
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The argument for selling alcohol through convenience stores continued this week with Australasian Association of Convenience Stores (AACS) CEO Jeff Rogut outlining the key reasons why this issue should remain on the agenda. In an exclusive interview with C&I, Rogut explained, “AACS remains committed to working with governments to secure the opportunity for convenience retailers
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To celebrate the national launch of the brand’s first alcohol-free beer, Heineken 0.0, Heineken will launch the Heineken 0.0 Beer Drive-Thru at Tempe in Sydney’s inner west next week. As part of the ‘Now You Can’ campaign about transforming traditionally non-beer moments into opportunities to enjoy alcohol-free beer, Heineken is launching Australia’s first ‘beer drive-thru’ at
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