Australia’s largest beverage manufacturers make a commitment to accelerate sugar reduction targets to 25 per cent by 2025.
Australian beverage companies update sugar reduction pledge Read More »
Coca-Cola has been called out for funding of health-related research without disclosing it. The British Medical Journal (BMJ) lifted the lid on a covertly funded series of obesity conferences across the United States as a way to push Coca-Cola’s own agenda. BMJ claimed that industry money was used by Coca-Cola in a cover effort to
Coca-Cola responds to deception claims Read More »
New Fuze Tea campaign to tap into Australian consumers’ obsession with food and will reach around two and a half million consumers with customised video recipes promoted on two of the largest online food properties.
New summer campaign for Fuze Tea Read More »
Sun’s out, tops off! Jennifer Aniston fronts a saucy new Glaceau smartwater campaign for the Australian summer…
Jennifer Aniston fronts Glaceau smartwater summer campaign Read More »
Multi-million dollar #needasprite campaign will driven by digital innovation and new media technologies and supported by out of home and cinema advertising.
Sprite campaign focuses on digital innovation Read More »
New low-kilojoule flavoured sparkling spring water targeted at women.
Coca-Cola introduces Glaceau fruitdropwater Read More »
New LIFT Hard Hitting Lemon to replace current LIFT drink in Australia.
Coca-Cola revamps LIFT with LIFT Hard Hitting Lemon Read More »
Coca-Cola South Pacific brings premium still water brand to Australia.
Premium water brand lands in Australia Read More »
Fanta adds to line up of ‘rainbow flavours’, supported by multi-million dollar campaign.
Fanta launches limited edition flavour Read More »
Coca-Cola South Pacific launches Powerade Sports Drops and Pump Drops.
Coca-Cola eyes growth in water category with new products Read More »
Appletister launches integrated marketing campaign ahead of festive season.
Appletiser kicks off Christmas campaign Read More »
Coca-Cola South Pacific has entered into the coconut water category with this week’s announcement of the Australian launch of Zico. Ramona Spiteri, Zico brand manager, says “We’re excited to launch ZIico and deliver Aussies with a premium coconut water which supports hydration through various electrolytes and provides consumers with a great source of potassium and
Coca Cola South Pacific enters coconut water category Read More »
