New AI technology being rolled out by data science company Quantium is promising to deliver quicker and more relevant consumer data to FMCG businesses. Quantium have said the new AI insights platform will automate scan data – such as what customer purchase, when and what they pay, which previously had to be manually interpreted by […]
New AI technology promises better customer insights Read More »
Australian consumer advocacy group CHOICE has launched a campaign to tell State and Territory Food Ministers to improve sugar labelling.
CHOICE calls for clearer sugar labelling Read More »
The Play Market Research (PlayMR) company has linked the psychology of colour with brands and products and what the implication is in today’s retail market.
The role of colour psychology in packaging Read More »
Consumers are expanding their eating habits to include healthier options and brands are taking advantage of these opportunities to capitalise on growth within the category, research from Information Resources Incorporated (IRi) has shown. An IRi shopper survey found that 62% of Australians said that nutritional information displayed on the packet affected their purchasing habits; 53%
Shoppers on the healthy food trend Read More »
