survey

Shoppers embrace delivery drones and facial recognition

A new report has found when it comes to digital and mobile technology in retail, shoppers are seeking a faster, more customised experience – but not at the cost of their personal data. The State of Mobility report, commissioned by mobile technology support company SOTI, surveyed more than 4,000 people on how willing they were […]

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Australian shopper and retail marketing survey to take place

Originally published on The Shout, written by Andy Young. POPAI ANZ, the global association for marketing at retail, and shopper research firm, GfK, are planning to conduct the first Australian shopper and retail marketing and category management industry study for three years. The study, which will be conducted from June to August, aims to benchmark

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