A large majority of Australians have a positive perception about what it’s like to work for companies within the fast moving consumer goods (FMCG) sector, with companies such as Nestle, Coca-Cola Amatil and Mondelez, which incorporates Cadbury, Vegemite and Philadelphia, nominated among Australia’s Most Attractive Employers.
Forty-one percent of the 12,000 Australians surveyed in the Randstad Award employer branding research signalled they would like to work in this sector and the research, released this week, named the FMCG sector as the second most attractive industry sector to work in, in Australia, behind the aviation sector. FMCG has maintained a top five position for the past five years.
Steve Shepherd, Employment Market Analyst at Randstad Australia, believes that despite missing out on the top spot, businesses within the FMCG space continue to do an impressive job in building strong brands, strengthening their corporate image and reputation, which in turn attracts great talent.
According to the more than 12,000 Australians surveyed as part of the annual Randstad Award research, the FMCG sector is particularly attractive when it comes to having a pleasant working atmosphere, providing a good work-life balance and offering a financially healthy career.
| 2015 Randstad Award Top 20 Most Attractive Organisations in Australia |
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| 1. | Virgin Australia |
| 2. | ABC |
| 3. | Dept. of Immigration & Border Protection |
| 4. | Seven Network |
| 5. | Qantas |
| 6. | Nestle |
| 7. | Wesfarmers (Coles, KMART, Target and Bunnings) |
| 8. | Coca-Cola Amatil |
| 9. | Department of Defence |
| 10. | Department of Health |
| 11. | Australian Federal Police |
| 12. | HP (Hewlett Packard) |
| 13. | GHD |
| 14. | BAE Systems |
| 15. | Toyota |
| 16. | Westfield |
| 17. | BHP |
| 18. | National Disability Insurance Agency |
| 19. | Rio Tinto |
| 20. | Mondelez (Cadbury, Vegemite, Philadelphia) |
Within the top 20 organisations in Australia recognised as ‘Australia’s Most Attractive Employers,’ Nestle performed the strongest in sixth position, with Coca-Cola Amatil in eighth place and Mondelez taking the twentieth spot.
‘All businesses, whether large or small, have characteristics and qualities which form the basis of its image, brand and reputation. To be as appealing as possible to potential employees, organisations need to promote these defining characteristics through every aspect of its marketing, communication, HR and employer branding strategies, something the FMCG sector does very well,’ said Shepherd.