Mount Franklin has gone pink in support of the McGrath Foundation with a limited edition bright pink Mount Franklin bottle, which is available exclusively at the Sydney Cricket Ground (SCG) during the ‘Commonwealth Bank Pink Test’.
Mount Franklin will donate $20,000 from sales of the bottle to the McGrath Foundation and is encouraging all SCG patrons to purchase the pink bottle and share on social media using the hashtag #HydrationDonation.
Coca-Cola Amatil Mount Franklin marketing manager Anne Joly said Mount Franklin is proud to partner with the McGrath Foundation and support the tireless work of their breast care nurses across the nation.
“We’re going to help the SCG turn into a sea of pink this summer with our limited edition bright pink bottles. Besides catching the eye of cricket lovers across the nation, the bottles are all about keeping Australians hydrated and supporting an incredible Australian story. You hydrate, we donate.”
The limited edition pink bottle will be on sale at the SCG from Tuesday January 3 to Saturday January 7, and will be the first bottle to feature the new McGrath Foundation logo, which was revealed at the test earlier this week.
McGrath Foundation co-founder and president Glenn McGrath AM said: “Our partnership with Mount Franklin has helped the lives of so many Australian families changed for the better through the work of our McGrath breast care nurses.”
The McGrath Foundation has helped support more than 50,000 families in Australia affected by breast cancer. Since 2010, Mount Franklin has donated more than $2 million to support the efforts of the McGrath Foundation.