Vodafone has recently announced that the brand is evolving to reflect choice and freedom for customers.
Rolling out the new changes at the end of October, the changes include an update to the logo and new brand positioning, ‘The Future is Exciting. Ready?’.
Vodafone Australia’s Consumer Business Director Ben McIntosh said the refreshing of the brand and logo represents how Vodafone is innovating for the future while delivering choice and freedom for customers.
“The wants and needs of our customers have changed, and with that we’ve changed too,” he said.
“We’ve evolved our products and services to give customers more choice and more freedom. From no lock-in contracts to personalised service, $5 roaming (where you can use your plan for $5 extra per day in selected countries) and the fresh approach we’ll bring to broadband – we’re making sure customers are at the centre of an exciting future.
“We challenge the status quo and push the boundaries to give people something that they won’t find anywhere else. This is a natural evolution for Vodafone that reflects our desire to disrupt traditional conventions and provide real change for the future.”
The brand changes will roll out across the country from 20 October at the iconic Gold Coast 600 Supercars event.
Mr McIntosh said: “As the ongoing increase in data use across the country shows, Australians have a strong appetite for technology and all of the positive changes it brings.”
“With our global roots in innovation and the recent launch of industry-first products and offers locally, we’re excited about the future and how we can deliver value, choice and freedom for our customers.”