In a significant step to accelerating the positive growth of the world-first encapsulated probiotic beverage, PERKii has announced a national distribution partnership with an Australian leader in retail cold-chain distribution, Manassen Foods Australia (MFA).
MFA is one of Australia’s leading independent grocery importers and distributors, providing a one-stop-shop solution for brand owners domestically and across the globe. They have working relationships with all Australia’s corporate retailers and service over 5,000 retail outlets nationally.
MFA Managing Director, Simon Stewart said: “Manassen is excited to welcome PERKii as its latest innovative brand partner within the ‘better for you’ area of probiotic beverages.”
“Manassen has introduced a number of new brands in the ‘better for you’ area such as FulFil & Popcorners to our existing stable of premium brands including Baby Bel, Paul Newmans Own, Bio Cheese, Tilda & Marion’s Kitchen. We see truly innovative products like PERKii as the future of retailing, delivering incremental sales and profit to the retailer and a positive benefit to the final consumer,” Mr Stewart said.
PERKii CEO, Matthew Kowal is buoyed by the partnership possibilities said: “Manassen brings 65 years of Australian retail experience combined with state of the art logistics management to our innovative probiotics product. We have the benefit of utilising their significant in-field sales and merchandising team, along with a corporate grocery trading team with decades of experience, who have productive relationships and daily communication with the major players.”
The partnership commenced in April 2018 with the new 350ml probiotic water range, with early success including a trial with Woolworths Grocery in selected NSW and Victoria stores and national ranging in the new Better-For-You beverage range of Caltex across 700 stores.