Over the last Quarter, milk-based beverages have shown 7% growth vs YAGO, with the Iced Coffee segment driving this overall category growth. As Australia’s number 1 RTD Coffee brand, Dare limited time flavours are a must have for retailers across the country. Each flavour rotate performs a key role in bringing new customers into the fridge and ultimately creating incremental sales for retailers. Over the last 2 years Dare limited time offers have represented over 20% of total Iced Coffee NPD, leveraging their position as Australia’s favourite Iced Coffee alongside classic flavour combinations to increase penetration and bring light and lapsed iced coffee consumers back into the category.
Dare Butterscotch Latte is set to reinvigorate the Iced Coffee category, not only bringing in new shoppers with 65% purchase intent, but also creating more value for retailers through growing the overall Milk-Based Beverage category. Flavour rotates such as Dare Butterscotch Latte create a bridge for Flavoured Milk consumers to enter the Iced Coffee segment, increasing their product repertoire and basket size. The combination of Butterscotch and Coffee has become a global trend with Dare Butterscotch Latte leveraging this trend alongside sustainably sourced RFA coffee to deliver on the key consumer desires of taste and sustainability.
Dare Butterscotch Latte is available in 500ml and 750ml pack sizes and will be in market for 12 months. It is available to order via your current customer portals.
Sources:
IRI MarketEdge |Quarter To 31/07/22 vs. YA
IRI AU Grocery Scan and Convenience Scan, Iced Coffee, Dollars (000s), MAT 12/04/20 to MAT 11/04/21.
Ipsos Dare NPD Research, September 2019