Former Young Australian of the Year and tennis champion Ash Barty has been named ambassador for Australian Made Week 2023 (15-21 May).
The Wimbledon champion will highlight how seeking out and buying products bearing the Australian Made logo supports local growers, producers, and businesses and benefits the Australian economy.
Barty said there are many benefits to buying Australian made, including creating and supporting local jobs and boosting the economies of cities and towns where the goods are produced.
“There’s a huge amount of choice when it comes to local goods, plus you can buy with confidence knowing that goods carrying the Australian Made logo have been grown and manufactured locally to Australia’s high standards.”
The announcement comes following figures from Roy Morgan Research which shows 86 per cent of Australians state that buying Australian is important to them, while 67 per cent state they ‘often’ or ‘always’ buy Australian-made products.
Ben Lazzaro, Chief Executive at Australian Made, said this is a great time to remind everyone about the direct economic impact buying Australian can have on the livelihoods of thousands of Australians throughout the supply chain.
“Ash is the perfect ambassador to highlight the best this country has to offer. She is an inspiration and loved by Australians. Ash also has a long-standing history of supporting Australian Made brands including Vegemite and Esmi Skin Minerals, so working with Australian Made is a natural extension of this.
“There’s an Australian Made option in just about every product category you can think of, from high-end health and beauty products to industrial materials.”
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