PharmaCare, Australia’s largest family-owned health and wellness supplement brand, has acquired Bounce Foods.
Bounce, which sells protein balls and healthy snacks in convenience retailers and supermarkets, recently entered into administration.
The acquisition of Bounce by PharmaCare complements the company’s focus on building a portfolio of better-for-you brands and will join PharmaCare’s health foods division alongside the popular Go Natural brand.
Glenn Cochran, CEO of PharmaCare, said the announcement underscores PharmaCare’s commitment to grow through local acquisition.
“We have a strong team of experts in the natural health sector who are already putting their collective minds behind the success of the brand to support Bounce customers to achieve a seamless transition of ownership.”
PharmaCare will focus on driving continuity with Bounce’s existing customer network, to support demand in the Australian market. This involves reviewing the product range and focusing on 11 core products that are loved by customers, such as the renowned Bounce Protein Balls.
“The Bounce brand has a strong and loyal customer base, particularly with female shoppers across grocery, petrol and convenience. Our team is excited to continue supplying the beloved Bounce balls and more to Australians across the country who enjoy healthy snacking on-the-go,” said Cochran.
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