The Natural Confectionery Co. has launched a better-for-you version of its Snakes as part of its 50 per cent less sugar range.
The new product range features significantly less sugar compared to the average amount of sugar present in leading candy jelly products, catering to the increasing demand for reduced sugar snacking options.
Ben Wicks, Vice President Marketing Australia & New Zealand at Mondelēz International, said they are excited about the expansion of the 50 per cent less sugar range.
“This product brings one of Australia’s most loved lollies into a better-for-you option, serving the growing consumer interest in reduced sugar lollies, while still tasting great.”
The new reduced sugar snakes pack include five fruit flavours – raspberry, blackcurrant, boysenberry, mango, and lime – and have no artificial colours, flavours or sweeteners.
The New Natural Confectionery Co. 50 per cent Less Sugar Snakes will be available from July for a RRP of $5.
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