Mars has launched Twix Wafer Rolls for the first time in Australia, with the product only available for a limited time.
The launch of Twix Wafer Rolls marks the first innovation for the Twix brand in 2024, with the product featuring two light and crispy wafer rolls coated in smooth milk chocolate, filled with the iconic Twix flavour.
Bianca Werkmeister, Portfolio Director of Twix, said while consumers are actively seeking out more permissible treats, flavour and texture remain the number one component when looking to satisfy a craving.
“Our new Twix Wafer Rolls hits the mark on all levels featuring the much-loved Twix flavour that the brand is iconic for, combined with the new crispy wafer which gives a new textural experience whilst eating, alongside a lighter formulation at only 114 calories per serve creating more permissibility for consumers.
“We’re really proud to be launching this product to market and are excited to hear the response from Twix-fans and chocolate lovers alike.”
Twix Wafer Rolls will be available at independent retailers and Coles stores nationwide this month for a RRP of $2.20.
To stay up to date on the latest industry headlines, sign up to the C&I e-newsletter.