Schweppes has partnered with Gelato Messina to create a range of Messina sorbet-inspired soft drinks.
Combining the sweetness of Gelato Messina’s Sorbet range with the iconic bubbles of Schweppes, the range has three new flavours – Passionfruit Lemonade Sorbet, Pineapple and Lime Sorbet, and Peach and Mango Sorbet.
Lauren Fildes, General Manager of Marketing at Asahi Lifestyle Beverages, said the partnership is a celebration of summer’s joy and nostalgia, delivered in a fun and unexpected way.
“We’ve taken the classic bubbles everyone loves and infused them with a refreshing, indulgent twist that’s perfect for the warmer months. It’s Schweppes like you’ve never tasted it before.
“Consumers are seeking more engaging flavours, and this innovation delivers new options appealing to a younger audience.”
Sian Bishop, Head of Brand and Marketing at Gelato Messina, said they love finding ways to bring Messina flavours into new products.
“Seeing the sorbet inspired range come to life and be available to so many more people through a Schweppes partnership is really exciting for us.”
The Schweppes x Messina limited-edition sorbet inspired range is available now in 300mL, 600mL, and 1.1L sizes at participating retailers.
To stay up to date on the latest industry headlines, sign up to the C&I e-newsletter.