Mr Whippy and Darrell Lea, two iconic Australian brands, have partnered to launch a new chocolate – Mr Whippy 100’s & 1000’s Marshmallows.
Paul Ayoub, General Manager at Mr Whippy, said the two brands joined forces to bring fun and excitement back into the chocolate category, reigniting childhood memories.
“Together we looked at what brings excitement and joy and landed on the old-time favourites of marshmallows and 100’s & 1000’s. This combined with quality Darrell Lea Milk chocolate formed a perfect partnership.”
Ayoub explained that at Mr Whippy they are always looking towards the long term with its partnerships.
“We see this product exceeding all expectations and driving incremental sales into the convenience network. The two companies will be closely evaluating the performance to decide how far and wide it will go.”
Looking at partnerships, Ayoub said that this coming together with Darrell Lea is a true example of a successful partnership and they look forward to further collaboration in the near future.
“Mr Whippy would like to thank our partner Darrell Lea for having the confidence and collaborating with the team to bring to life an amazing product that people of all ages will love and adore.”
This isn’t the last time you can expect to hear from Mr Whippy this year, with Ayoub confirming there are plans for further exciting releases.
“We can’t let all our plans out at this stage, however there is some amazing NPD from Mr Whippy hitting convenience this summer. It’s all about bringing fun, joy and excitement to consumers. Keep your eyes out for news as we get closer.”
Mr Whippy 100’s & 1000’s Marshmallows made with Darrell Lea chocolate will initially be available at all Metro Petroleum and Mr Whippy locations.
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