V Energy has launched V Refresh Blackcurrant Yuzu, a Japanese-inspired addition to its zero sugar V Refresh range.
V Refresh Blackcurrant Yuzu draws on Japanese flavours and innovation through its unique yuzu flavour paired with the bold and fruity flavour of blackcurrant, creating a crisp, light, and refreshing energy drink.
Josh Wheeler, Head of Energy and Transformation at Suntory Oceania, said the inclusion of Yuzu brings a distinct Japanese profile to the Refresh range, tapping into the growing global trend of Japanese-inspired ingredients in a uniquely V way tailored to Aussie and Kiwi taste preferences.
“As a company with Japanese heritage, this new flavour not only offers a unique and refreshing twist, but also creates a meaningful link between our Oceania operations and our Japanese roots as part of the Suntory Group.”
The zero-sugar beverage will help meet growing demand in the ‘low and no sugar’ segment, which has seen double digit growth. Over 20 per cent of Australian and New Zealand consumers say they have consumed a zero-sugar energy drink in the last 12 months. Of those consumers, more than 60 percent believe they will drink even more or just as much in the next 12 months.
V Refresh Blackcurrant Yuzu joins Green Apple Lemonade, Pineapple and Watermelon, and Citrus Lemonade in the V Refresh line-up distributed across Australia and New Zealand.
To stay up to date on the latest industry headlines, sign up to the C&I e-newsletter.