SecondBite, Australia’s leading food rescue organisation, is hosting its inaugural Million Meals Day on 16 October, World Food Day.
It is calling for donations to help raise enough funds to provide the equivalent of one million meals to feed vulnerable Australians, with donations up until World Food Day matched dollar for dollar by SecondBite partners, up to $100,000.
Daniel Moorfield, CEO of SecondBite, said with this year’s World Food Day theme being ‘right to foods for a better life and a better future’, the Million Meals Day fundraiser seeks to action this call.
“Support for SecondBite’s Million Meals Day will help ensure that fewer people in our communities – they may be your neighbours, friends or colleagues – have to make the heart-wrenching decision between buying food and paying for other essential expenses. With the need for food relief growing dramatically across the country, Million Meals Day helps to address this challenge.”
The initiative couldn’t come at a more pressing time, with new research by YouGov showing that in the past six months, 56 per cent of Australians say they have had to make difficult choices between buying food and paying for other expenses, due to limited financial resources.
On the day, SecondBite’s Abbotsford headquarters will host a telethon, with SecondBite ambassadors’ food writer and TV personality Matt Preston and celebrity chef Tobie Puttock as well as SecondBite co-founder Simone Carson joining the team to lend their support.
Preston said that Million Meals Day is not just about food but about transforming people’s lives.
“Food brings people together and starts a conversation. This movement hopes to create the momentum to enable SecondBite to have an even greater positive impact on the lives of more Australians. We warmly welcome the support of all those Australians who are in a position to contribute.”
To stay up to date on the latest industry headlines, sign up to the C&I e-newsletter.