Soulfresh has announced the acquisition of beverage brand Emma & Tom’s, which will continue to operate under its brand name.
The acquisition will expand Soulfresh’s beverage portfolio, whose range already includes kombucha, plant milks, healthy snacks, and plant-based foods available across Australia, New Zealand, and the UK.
Maurice McGrath, CEO of Soulfresh, said bringing Emma & Tom’s into the Soulfresh family is a transformative step for both companies.
“This partnership not only enhances our ability to expand across multiple channels, but also significantly strengthens our position in beverages. Together, we are well positioned to offer a broader range of innovative and healthier beverage options, creating greater value for consumers, and driving sustained growth for both Soulfresh and Emma & Tom’s.”
Did Lo, Founder of Soulfresh, said when he started Soulfresh 20 years ago, the mission was to challenge the mainstream and offer better-for-you food and beverage alternatives.
“Both Emma and Tom’s and Soulfresh have been pioneers in driving better food and beverage options, helping Aussies to make better choices. The shared commitment to wellness, quality and innovation makes Emma and Tom’s a natural fit into the Soulfresh family.”
Continuing to operate under its well-established brand name, Emma & Tom’s will now have the added benefit of Soulfresh’s extensive resources and distribution network.
Emma Welsh, Co-Founder and CEO of Emma & Tom’s, expressed her excitement at the new partnership.
“We founded Emma and Tom’s over 20 years ago to create high-quality, nutritious juices and smoothies using mostly Australian ingredients. Now, as part of the Soulfresh family, the team and I are excited to offer our customers an even broader range of delicious healthy drinks and snacks.”
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