The Mason Baker has launched its Vegemite and Tasty Cheese Pinwheels into 7-Eleven’s nationwide, excluding WA.
The savoury treat blends the unique taste of Australia’s beloved Vegemite with The Mason Baker’s moreish cheesy pinwheel.
James Willis, Founder of The Mason Baker, expressed his excitement about the new collaboration with 7-Eleven.
“Our MO is to create unique experiences that delight our customers, and our Mason Baker Pinwheel with Vegemite and Tasty Cheese is our latest iteration of doing that. The opportunity to bring the iconic Australian flavour of Vegemite to 7-Eleven’s national footprint is something we’ve been working towards for a long time, and we couldn’t be more thrilled.”
The Mason Baker has gained national recognition for its Cupcake ATMs, cake-in-a-jar concept, as well as appearing on Channel 10’s Shark Tank.
More recently, The Mason Baker acquired the licence to Doughnut Time and rolled the range out across Ampol’s network of petrol and convenience stores.
The company says it is already working on new flavours to add to the Vegemite Pinwheel range, and it will continue to build on its mission of crafting memorable, convenience products that resonate with customers across the country.
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