Arnott’s Group has announced the acquisition of Mother Earth, Flemings, and VP from New Zealand-based food manufacturer, Profile Foods Limited.
The acquisition will see Arnott’s grow its better-for-you snacking portfolio and form part of a broader strategy to build a better-for-you business, unlock new manufacturing capabilities, and enter new category segments.
George Zoghbi, CEO of Arnott’s Group, said the company remains committed to expanding its snacking portfolio beyond biscuits and to investing in manufacturing both in Australia and New Zealand.
“We recognise the growing demand for nutritious snacks and plan to leverage the Mother Earth, Flemings, and VP brands to support our ambition of becoming a leader in this space.
“The brands will provide us with new platforms for innovation and growth, harnessing our near 160 years of manufacturing and logistics expertise to expand their ranges and distribution.”
Mother Earth, a well-established name in muesli bars and baked slices, has seen a growing presence in the Australian market. Meanwhile, Flemings and VP are recognised players in the New Zealand nutritional snacking sector, offering a range of bars, nuts, and snack mixes.
The brands will join The Arnott’s Group’s expanding portfolio of better-for-you cereals and snacks, which already includes brands such as Freedom, Messy Monkey, and Sunsol.
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