Z Energy has announced the launch of U-GO, a new self-service fuel station brand in New Zealand, aimed at providing a low-cost, no-frills refuelling option.
The first U-GO site is set to open in April, with the company repurposing select existing locations into the new brand. The stations will offer competitive fuel prices but will not include shops, loyalty programs, or fuel cards.
Andy Baird, General Manager of Customer, said they are seeing an increasing number of Kiwis who want a simplified, low-cost fuel and go option and that the U-GO network will help them meet their needs.
“We’ve identified a small portion of our existing network where we believe a self-service fuel station would benefit our customers, and we are working to turn these into U-GO branded sites. This will allow us to provide a consistent offer under the one brand.”
Baird said the company aims to expand U-GO while maintaining its Z-branded network.
“Launching U-GO is about acknowledging there is an opportunity to evolve our offers to meet a variety of customer needs.
“As we grow the U-GO network, our Z-branded network will remain strong – with both brands having distinctly different offers that will appeal to different customer bases.”
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