The team at Australia’s iconic lolly brand Allen’s has launched new Chew’Ems Gummi Koalas and Chew’Ems Sourz Gummi Koalas, and has partnered with WIRES to raise funds for our vulnerable koalas.
The Chew’Ems range features our Aussie icons in a glorious extra gummy texture to satisfy those in the mood for a longer lasting chew with full on flavour.
Allen’s lovers nationwide will be able to choose between the Chew’Ems Gummi Koalas fruity flavoured fun or get zapped with the tanginess of Chew’Ems Sourz Gummi Koalas. Each Chew’Ems Koala is a unique shape with its own personality such as Cheeky Raspberry, Sleepy Lime, Grumpy Pineapple and Happy Blackcurrant.
The partnership with WIRES, Australia’s largest wildlife rescue organisation, will work to support koalas that have recently been classified as endangered in Queensland, NSW, and the ACT.
Our precious koalas were already listed as vulnerable to extinction before the catastrophic Black Summer bushfires, where millions of hectares of habitat were lost and around three billion animals were displaced or killed. Sadly, they have recently been officially listed as endangered in NSW, the ACT and Queensland. More recently, flood-affected native animals, including koalas, were rescued from the floods inundating NSW and south-east Queensland, and we expect this to continue as the waters subside.
The support from Allen’s will help WIRES fund a new online National Koala Rescue Training Course so licenced rescuers and carers across Australia can aid in the rescue and rehabilitation of this iconic species.
Joyce Tan, Head of Marketing Confectionery, Nestlé says that the National Koala Rescue Training Course will be available to all WIRES volunteers and nationwide licensed rescuers and carers and will help them rescue and transport injured, sick, or orphaned koalas.
“It’s been a devastating few years for one of our most treasured species, the koala. Allen’s is proud to do our part in supporting WIRES with our new range of Chew’Ems.”
Allen’s Chew’Ems Gummi Koalas and Allen’s Chew’Ems Sourz Gummi Koalas are now available nationwide.