Asahi Lifestyle Beverages (ALB) has announced it is partnering with Vitaco to be the exclusive beverage distributor in Australia of Musashi and Aussie Bodies ready-to-drink protein beverages. Both are leading brands in their categories with Musashi being the number one sports performance brand and Aussie Bodies being the number 1 active nutrition brand.
ALB will take on distribution of all Aussie Bodies and Musashi ready-to-drink protein beverage SKUs. The distribution agreement will commence from 1 July 2019.
As part of the agreement, ALB will manage customer relationships and distribution of Musashi and Aussies Bodies beverages. Vitaco will continue to manage distribution and customer relationships for Musashi and Aussie Bodies powders and protein bars.