Barista Bros relaunches with multi-million marketing campaign

Coca-Cola South Pacific is relaunching Barista Bros and its new no added sugar Iced Coffee and Chocolate flavoured milk range with a multi-million marketing campaign.

The marketing campaign is being led by a TVC that pokes fun at the “lengths some will go in order to enjoy the epic new taste of Barista Bros”.

The TVC forms part of a wider multi-million-dollar media investment that spans TV, cinema, online video, social media, out of home, in-store and experiential.

Kate Miller, Coca-Cola Marketing Director – South Pacific said, “We know Australians have a love affair with coffee and are becoming more health conscious.

“We wanted to have fun with this Barista Bros campaign to highlight the brand-new epic taste as just one example of how we’re delivering products that our customers know and love, without the added sugar.”

Roy Leibowitz, BMF Associate Creative Director said: “Barista Bros really is a flavoured milk range like no other. To launch their delicious new epic taste, the team asked for an ad like no other. Catfish have so many more tastebuds than humans, so the quirky concept of them pretending to be human and trying to buy some really fit the bill.”

The Barista Bros flavours Chocolate, Espresso and Double Espresso are now available front of store at Woolworths and Coles, as well as in other grocery outlets, retail, petrol and convenience stores.