Bickford’s introduces new mixers range

Bickford’s Australia has launched a new range of premium mixers inspired by the company’s 140 year old traditional recipes – Bickford and Sons.

Bickford and Sons mixers are crafted using the highest quality natural ingredients to deliver a smooth, recognisable taste across four classic flavours: Bitter Lemon with Natural Quassia Extract, Ginger Ale with Natural Ginger Essence, Tonic Water with Natural Cinchona Extract and Soda Water.

The brand was developed to strike a chord with a discerning audience seeking more sophisticated taste and flavour alternatives to mainstream offerings within the changing soft drinks category.

Bickford’s Australia marketing director, Chris Illman, said: “We are delighted to shine a light on the company’s proud heritage. Even after 140 years, the business is still dedicated to the ongoing task of producing innovative flavours with superior taste and lifestyle relevance.”

Complementing the Classic Mixers are the modern, elegant flavours of the Bickford and Sons Sparkling range. Recognising the increasing interest in Australian produce and the emerging trend for differentiated flavours, the range brings together local ingredients and uniquely Australian flavours.

Designed to be enjoyed simply over ice or as an addition to a favourite spirit, there are four distinctive flavours in the range: Queensland Lemon with a twist of Lemon Myrtle, Red Grape with a twist of Wild Hibiscus, Pear with a twist of Wild Lime and Apple with a twist of Davidson Plum.

To support the launch, a quirky national advertising and digital campaign begins this month, which seeks to entertain and invite discovery of the brand heritage.