Cadbury is bringing Australian consumers a new way to enjoy its Twirl milk chocolate with the launch of the Twirl Breakaway.
Bringing back the concept of the Cadbury Dairy Milk Breakaway, the newly launched Twirl Breakaway combines the much loved swirls and curls of Twirl milk chocolate, sandwiched between two crispy breakaway wafers and coated in a layer of Cadbury dairy milk chocolate.
The launch of Twirl Caramilk was the most successful bar launch in Australian Cadbury history and consumers have been eagerly awaiting to see what innovation the brand would come up with next.
Paul Chatfield, Senior Marketing Director ANZ, said: “We know Aussies love Twirl and Twirl Breakaway is another great way to enjoy Twirl, which is now the fastest growing Cadbury bar brand.”
Cadbury Twirl Breakaway is available nationally at RRP $2 for 40g and $3.20 for 58g sizes.