Cadbury has announced it will be a major partner of the Australian Paralympic team for the 2016 Games in Rio.
Cadbury’s association with the Australian Paralympic team follows last month’s announcement of its partnership with the Australian Olympic team as part of its overarching ‘Bring on the Joy’ campaign.
In February 2016, Cadbury will kick off an activation to celebrate the Australian team’s journey to the Paralympic Games, which will take place in September 2016.
Cadbury says the activation is “designed to ignite excitement building up to and during the Games”. More details of the campaign are expected to be announced in the coming months.
Lauren Fildes, head of strategic partnerships and events at Cadbury, said: “The Australian Paralympic team is made up of a group of remarkably high-performing athletes who inspire and excite all Australians. We want to empower all athletes in their quest for success. Regardless of their abilities or disabilities, all of our athletes in Rio have the ability to ‘Bring on the Joy’ and we are immensely proud to support both teams and help free the joy that they will undoubtedly bring to the nation through their accomplishments.”
Lynne Anderson, CEO at the Australian Paralympic Committee, said: “We are thrilled that Cadbury has joined the Australian Paralympic family and we are grateful for the support as the Australian Paralympic team looks ahead to Rio 2016. Tomorrow marks 300 days to go, and our athletes are training extremely hard to win gold for our country and we are excited to share each victory and each moment of joy that our team experiences alongside this outstanding new major partner and brand.”