This summer, Australia’s most beloved Sport Supplement Drink, LeVeL Lemonade, adds cans to its portfolio.
“Whilst a main driver was to overcome vending issues (the main sales avenue into Australian gyms) – we also acknowledge that some of our key (trade as well as individual) customers are preferring Aluminium cans over our (fully recyclable) PET bottles” says Chrish Graebner, Founder LeVeL Lemonade.
The company has just accomplished a successful crowd funding campaign, which will allow a much intensified awareness for the brand in general.
“We are of course exceptionally pleased that our ‘trial launch’ in June was greeted with such an enthusiastic response, landing us a “product of the year award” by Nielsen Australia’s 5,000 strong consumer panel !
This fills us with confidence that, with the new cans, we will enter the “mainstream”, offering a unique proposition, balancing the right Level (pun intended) between deliciously refreshing and good for you sport supplement drink.
“If you never heard of us: You are in good company, as 80% Aussies didn’t.
Our main task in next 6 months shall be to increase the number of ‘ever tried’- consumers (from a messily 4%)!
So – to the esteemed reader of this newsletter: Please BUY one!”