Ahead of a Norway-wide February launch of Coca-Cola Life, the tiny Norwegian fishing village of Reine was treated to the launch of Coca-Cola Life, described by Anne Marit Ihlen, marketing manager, Coca-Cola Norway as the “smallest, prettiest and probably windiest launch in Norwegian history”. The entire village was invited to a special tasting party at […]
Coca Cola Life in “world’s smallest and prettiest” launch Read More »
Consumers are increasingly looking for better-for-you and healthier products and manufacturers are paying attention with the release of products designed to address consumer concerns, and, according to Lauren Bandy, nutrition analyst at market research company Euromonitor International, “Understanding how packaged food and soft drink brands contribute to the total purchase of nutrients by category and
The dairy industry is pushing for milk and milk-based beverages to be added to health claim labelling rules to combat a proposal to ease health claim labelling for electrolyte sports drinks (special purpose foods) such as Gatorade and Powerade. The move would allow milk drinks to be labelled and promoted in convenience stores for rehydration
Dairy industry push for milk drinks health claims labelling Read More »
An alliance of industry associations are concerned over the high costs and threat to jobs of a New South Wales drinks container deposit scheme (CDS) that could impact on drink sales through convenience stores. The government invited industry players to participate in discussions over the introduction of a CDS. However, it is not known if
Industry sees high costs, job threats in NSW drinks deposit scheme Read More »
Coinciding with the start of summer and in the lead up to the ICC Cricket World Cup 2015, Gatorade is rolling out a massive support program to fuel the future of Australian Cricket. Gatorade is an official partner of Cricket Australia and is the official sports drink of the Australian Cricket Team. Jenni Dill, marketing
Gatorade fuels the future of Aussie cricket Read More »
An interactive vending machine has been used by nudie to celebrate the launch of nudie & soda. The machine was used in a campaign to provide more than 50,000 product samples and to surprise Australians. Highlighting nudie & soda’s point of difference – it’s made with 50% real fruit (and bubbles) – people were invited
nudie launches vending machine with a twist Read More »
Packaged fruit juice consumption in Australia is falling according to Roy Morgan Research. More than 1.5 million fewer Australians aged 14 years and over are drinking packaged fruit juice in an average week compared with 2010. The number of Australians drinking juice in an average week has fallen four years in a row, from 8.6
Australians put the squeeze on fruit juice brands Read More »
A Galaxy Research survey conducted in October 2013, has revealed new trends around breakfast consumption in Australia. The research, conducted among a total national representative sample of 1001 Australians aged 18-64 years, as well as Newspoll Research survey conducted in March 2012 among a national representative sample of 1207 Australians aged 18 years and over,
Breakfast on the go – a convenience opportunity Read More »
Setting the record straight in an unusual move, Coca-Cola South Pacific last Thursday confirmed the anticipated April 2015 launch of Coca-Cola Life into the Australian and New Zealand markets, ending a spate of speculation in consumer and trade press. With different formulations available in overseas markets, Coca-Cola Life had been variously reported as having between
Coca Cola Life confirmed Read More »
A service station in Mount Pritchard, New South Wales is refreshing their look and customer service in time for the busy summer holidays after winning one of 120 Small Business Grants worth $5,000 as part of the nation-wide American Express Shop Small campaign. Jamil El-Khoury, owner of Speedway Petroleum Meadows, said the grant could not
Service station wins Small Business Grant Read More »
Coca-Cola South Pacific is currently offering Aussies the chance to get their hands on Samsung GALAXY Tab 4s through an epic spring giveaway via an on-pack promotion for Mother. Since the campaign started in September, One Samsung Galaxy Tab 4 (valued at $379) has been given away every hour between 8am – 8pm Sydney time
Mother offers out of this world Samsung Galaxy competition Read More »
Voters in Berkley California have backed a 1-cent-an-ounce tax on soft drinks (known as Measure D), making Berkeley the first US city to pass a law taxing sugary drinks. While the measure only needed a majority of “yes” votes to pass, it received support from over 75% of voters. Dr Vicki Alexander, Co-Chair of the
Sugary Drinks Taxed in US first Read More »
Coca-Cola South Pacific has officially announced the launch of the #COLOURYOURSUMMER campaign (see C&I WEEK Issue 95). According to the Press Release, the launch of #COLOURYOURSUMMER follows the successful launch of the perfectly small 250ml can. To celebrate the campaign, the brand will transition these small cans into a limited edition range of vibrant cans
Coca Cola South Pacific launches COLOURYOURSUMMER Read More »
