Coinciding with the start of summer and in the lead up to the ICC Cricket World Cup 2015, Gatorade is rolling out a massive support program to fuel the future of Australian Cricket. Gatorade is an official partner of Cricket Australia and is the official sports drink of the Australian Cricket Team. Jenni Dill, marketing […]
Gatorade fuels the future of Aussie cricket Read More »
An interactive vending machine has been used by nudie to celebrate the launch of nudie & soda. The machine was used in a campaign to provide more than 50,000 product samples and to surprise Australians. Highlighting nudie & soda’s point of difference – it’s made with 50% real fruit (and bubbles) – people were invited
nudie launches vending machine with a twist Read More »
Packaged fruit juice consumption in Australia is falling according to Roy Morgan Research. More than 1.5 million fewer Australians aged 14 years and over are drinking packaged fruit juice in an average week compared with 2010. The number of Australians drinking juice in an average week has fallen four years in a row, from 8.6
Australians put the squeeze on fruit juice brands Read More »
A Galaxy Research survey conducted in October 2013, has revealed new trends around breakfast consumption in Australia. The research, conducted among a total national representative sample of 1001 Australians aged 18-64 years, as well as Newspoll Research survey conducted in March 2012 among a national representative sample of 1207 Australians aged 18 years and over,
Breakfast on the go – a convenience opportunity Read More »
Setting the record straight in an unusual move, Coca-Cola South Pacific last Thursday confirmed the anticipated April 2015 launch of Coca-Cola Life into the Australian and New Zealand markets, ending a spate of speculation in consumer and trade press. With different formulations available in overseas markets, Coca-Cola Life had been variously reported as having between
Coca Cola Life confirmed Read More »
A service station in Mount Pritchard, New South Wales is refreshing their look and customer service in time for the busy summer holidays after winning one of 120 Small Business Grants worth $5,000 as part of the nation-wide American Express Shop Small campaign. Jamil El-Khoury, owner of Speedway Petroleum Meadows, said the grant could not
Service station wins Small Business Grant Read More »
Coca-Cola South Pacific is currently offering Aussies the chance to get their hands on Samsung GALAXY Tab 4s through an epic spring giveaway via an on-pack promotion for Mother. Since the campaign started in September, One Samsung Galaxy Tab 4 (valued at $379) has been given away every hour between 8am – 8pm Sydney time
Mother offers out of this world Samsung Galaxy competition Read More »
Voters in Berkley California have backed a 1-cent-an-ounce tax on soft drinks (known as Measure D), making Berkeley the first US city to pass a law taxing sugary drinks. While the measure only needed a majority of “yes” votes to pass, it received support from over 75% of voters. Dr Vicki Alexander, Co-Chair of the
Sugary Drinks Taxed in US first Read More »
Coca-Cola South Pacific has officially announced the launch of the #COLOURYOURSUMMER campaign (see C&I WEEK Issue 95). According to the Press Release, the launch of #COLOURYOURSUMMER follows the successful launch of the perfectly small 250ml can. To celebrate the campaign, the brand will transition these small cans into a limited edition range of vibrant cans
Coca Cola South Pacific launches COLOURYOURSUMMER Read More »
The Coca-Cola Company third quarter and year to-date operating results announced this week provided some interesting insights into beverage trends. Among its performance highlights The Coca-Cola Company reported: Global volume growth of 1% in the third quarter and 2% year to date and gained volume and value share in non-alcoholic ready-to-drink (NARTD) beverages in the
The Coca Cola Company reports reveal beverage trends Read More »
With some dairy suppliers signing on to supply Coles and Woolworths private label $1.00 milk, despite growing Asia export demand for milk products, Saputo International chief executive Lino Saputo Jnr has slammed Australia’s supermarket duopoly for selling milk cheaper than water. At a Rabobank leadership dinner in Sydney, Mr Saputo said that he found the
Saputo chief slams chains for “cheaper than water” milk Read More »
Coca-Cola South Pacific has entered into the coconut water category with this week’s announcement of the Australian launch of Zico. Ramona Spiteri, Zico brand manager, says “We’re excited to launch ZIico and deliver Aussies with a premium coconut water which supports hydration through various electrolytes and provides consumers with a great source of potassium and
Coca Cola South Pacific enters coconut water category Read More »
Schweppes Australia has announced its Tullamarine manufacturing site will undergo a $17.4 million expansion, boosting productivity and creating 10 new highly skilled jobs. The plastic bottle manufacturing facility is expected to enhance capacity and capability as the new line introduces ‘stretch blow fill’ bottling technology. Schweppes Australia is part of the Asahi Beverages group which
Schweppes Australia invests $17.4 million in manufacturing expansion Read More »
