To celebrate World Chocolate this Saturday (7 July), Australia’s most loved chocolate brand Cadbury will be giving away blocks of Cadbury Dairy Milk chocolate right across the country.
This World Chocolate Day, Australians are expected to share over 225,000 blocks of Cadbury Dairy Milk chocolate. Laid end to end, this is enough Cadbury Dairy Milk chocolate to span the Sydney Harbour Bridge 43 times, circle the Melbourne Star 450 times, and measure the length of the Brisbane River 1.5 times.
In celebration of the most delicious day of the calendar, Cadbury will be surprising Australians in unexpected locations across Melbourne, Sydney and Brisbane by giving away blocks of Cadbury Dairy Milk chocolate and encouraging them to share the taste with friends and family.
The company will also be surprising a number of its dedicated chocolate lovers via social media in celebration of World Chocolate Day.
To create even more moments of connection with all Australians, Cadbury will also be donating blocks of Cadbury Dairy Milk chocolate to Food Bank, Australia’s largest food relief organisation, who will share the chocolate with Australians in need.
“Cadbury Dairy Milk is Australia’s most loved chocolate brand and we are so excited to be able to share the smooth and creamy taste of Cadbury Dairy Milk milk chocolate with all Australians this World Chocolate Day,” says Paul Chatfield, Associate Director of Chocolate at Mondelēz Australia.
Since 1928, the Cadbury factory in Claremont, Tasmania has been producing Cadbury Dairy Milk.
Every 200g of Cadbury Dairy Milk still contains the equivalent of a glass and a half of full cream milk. Each year, CADBURY processes approximately 80 million litres of Tasmanian milk for use in the more that 50,000 tonnes of chocolate the Claremont factory produces – the site is integral in supplying Australians with the smooth and creamy Cadbury Dairy Milk milk chocolate we all know and love.
More information about celebrating World Chocolate Day with Cadbury Dairy Milk can be found at www.sharethetaste.com.au