Energy drink company Celsius has announced an agreement to acquire female-focused health and wellness brand Alani Nutrition (Alani Nu) for USD $1.8 billion.
The deal includes $150 million in tax assets, bringing the net purchase price to $1.65 billion, comprising cash and stock. The acquisition aims to strengthen Celsius’ presence in the growing zero-sugar energy drink market.
John Fieldly, CEO and Chairman of Celsius, said Celsius is at a defining moment in the better-for-you, functional lifestyle products movement, and they are thrilled to welcome Alani Nu to the Celsius family.
“We have deep respect for the strong community of supporters and fans Alani Nu has developed and the authentic brand and partnerships they have formed. Together, we expect to broaden the availability of Alani Nu’s functional products to help more people achieve their wellness goals with great-tasting, functional product options at more moments throughout their lives.”
Founded in 2018, Alani Nu is a female-focused brand offering functional beverages and wellness products targeted at Gen Z and millennial consumers.
Katy Schneider, Co-founder of Alani Nu, said that when they founded Alani Nu in 2018, the goal was simple: to create products that made women feel their absolute best—inside and out.
“As Alani Nu enters this next chapter with Celsius, I have full confidence that they are the best partner to enhance Alani Nu’s growth and success while staying true to what makes it so special. I’m incredibly proud of everything we’ve built and beyond grateful for this amazing community who made it all possible. I’m thrilled for Alani to reach new heights.”
The acquisition is expected to expand Celsius’ market reach and consumer base, with both brands benefiting from increased distribution, innovation, and global expansion. According to Circana, Alani Nu’s retail sales grew 78 per cent year-on-year, with its market share rising to 4.8 per cent.
Under the agreement, Celsius will acquire Alani Nu from its co-founders and Congo Brands’ leadership for $1.8 billion, with $1.275 billion in cash and $500 million in newly issued Celsius shares. The deal includes a potential $25 million earn-out based on Alani Nu’s 2025 performance.
The acquisition is financed through a mix of $900 million in debt and $375 million in cash on hand. Celsius’ liquidity position is expected to remain strong, with an estimated net leverage of 1.0x. The transaction, approved by Celsius’ Board of Directors, is subject to regulatory approvals and is expected to close in the second quarter of 2025.
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