Energy drink brand Celsius has launched a new mango and passionfruit blend flavour, Sunset Vibe, in the P&C channel across Australia.
The release marks six months since Celsius entered the Australian market. Sunset Vibe joins the brand’s local range, which includes Sparkling Kiwi Strawberry, Sparkling Watermelon Lemonade, Sparkling Green Apple Cherry, and Cosmic Vibe.
Ben Andrews, Director of Partnerships at Suntory Beverage & Food Oceania, said since its launch, Celsius has achieved remarkable growth.
“Our strong customer relationships, consumer centricity, and distribution efforts have ensured that Celsius reaches consumers quickly and efficiently.
“We are excited to continue this momentum through the addition of Celsius Sunset Vibe to the range, and to bring innovative energy solutions to even more consumers.”
Andrew Brooks, Senior Marketing Manager for Celsius ANZ, said the new Celsius Sunset Vibe is a reminder that Aussies can be energised anytime, anywhere.
“For some of us, sunset is the new sunrise – just because the sun goes down doesn’t mean our energy has to. Celsius works on your time.”
To promote the new product, Celsius will host an event at The Island in Sydney on Sunday, 27 April, featuring drinks and entertainment. Tickets are available via Eventbrite.
Celsius has also been active in local events, recently partnering with Scuderia Ferrari HP at the 2025 Australian Grand Prix and announcing its role as official energy sponsor of the upcoming Sydney Half Marathon.
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