The launch of CONNOISSEUR sticks in 2013 revolutionised the ice cream category and in the first 12 months delivered over $5million incrementally to the indulgence segment in the convenience channel.
The brand continues to grow (17.3% $ Growth MAT 03.05.2015) and in 2015 CONNOISSEUR will be taking consumers on a new taste adventure, launching a range of exciting new flavours into the single pack stick format.
Based on key global flavour trends and tailored to the taste profile of the Australian consumer, the new CONNOISSEUR range featuring flavours such as Himalayan Salted Chocolate and Canadian Maple with Peanut Butter, will bring a new level of indulgence to the freezer.
The launch will be supported with a huge advertising campaign featuring a brand new cinematic television commercial as well as outdoor and digital so be sure to capitalise on the demand by stocking the new flavours in your freezer.