Coca Cola is undisputed leader in the Australian and New Zealand markets according to latest findings from Roy Morgan Research and Cola beverages feature heavily among the most popular soft drinks in each country.
In Australia no less than four of the five most popular soft drinks are cola flavoured, and three of those are Coca-Cola brands: Coca Cola (consumed by 19% by Australians 14+ in an average seven days); Coke Zero (8%) and Diet Coke (5%). The other cola brand in the Top Five is Pepsi Max, drunk by 7% of the population in any given seven-day period.
Michele Levine, CEO, Roy Morgan Research, says, “Despite ongoing debate about their lack of nutritional value, soft drinks continue to be enjoyed by millions upon millions of people around the world. Across Australia, Indonesia and New Zealand, cola-flavoured drinks are especially popular.
“The leading soft drink in the Antipodes, Coca Cola is consumed by 3,745,000 Australians and 898,000 Kiwis in any given seven days, with other Coke sub-brands also among the top five soft drinks in each country. Meanwhile, Peruvian brand Big Cola reigns supreme in Indonesia, being consumed by almost as many people as the total population of Australia in an average seven days.