Coca-Cola and Oreo have teamed up to launch two limited-edition products, the Oreo Coca-Cola Sandwich Cookie and Coca-Cola Oreo Zero Sugar.
The limited-edition products both feature distinctive Orea cookie embossments and stacked Coca-Cola bottles. The Coca-Cola Oreo beverage is said to have the iconic Coca-Cola taste with hints of Orea cookies, while the cookie sandwich has a Coca-Cola taste with red sprinkles in the crème filling.
Kate Miller, Senior Marketing Director at Coca-Cola South Pacific, said Coca-Cola Creations is all about infusing the iconic Coca-Cola brand with new expressions of creativity, allowing Australian and New Zealand fans to experience the real magic of Coca-Cola.
“Coca-Cola Oreo Zero Sugar Limited Edition perfectly aligns with this, tapping into emerging technologies, collaborating with brands, artists and designers to create new flavours, designs and unexpected experiences.”
Ben Wicks, Vice President Marketing – Australia New Zealand, said Oreo pride themselves on taking customers on a delightful journey by bringing innovation and playfulness into their delicious cookies.
“We are excited to unveil our latest innovation, Oreo Coca-Cola Sandwich Cookie, which is the result of an exciting collaboration that pushes the boundaries of flavour innovation to captivate consumers’ taste buds and imagination.”
The campaign also includes an immersive digital experience, inviting Australian and New Zealand customers to active the ‘Bestie Mode’. By scanning the products, customers can sync up their music preferences through Spotify with their friends.
The Oreo Coca-Cola Sandwich Cookie and Coca-Cola Oreo Zero Sugar Limited Edition will be available in Australia from September 9th across major and independent retailers.
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