FAL Food & Beverages has signed cricketing legend Sir Vivian Richards as Global Coco Joy Ambassador. The deal will see Sir Vivian promote Coco Joy’s growing range of coconut-based products including coconut water, flour, oil, skin care, ice desserts, and an array of healthy kid’s beverages.
Above: Sir Vivian Richards has signed as Global Coco Joy Ambassador
Tim Xenos, CEO of FAL Food & Beverages, said he is delighted to announce the deal. “Coco Joy is already a proud sponsor of the Manly Sea Eagles, Melbourne City FC and the Melbourne Renegades. We’re passionate about creating healthy, great-tasting products for active people and to support our growth on the global stage, it brings me a great pleasure to announce Sir Vivian Richards as our Global Coco Joy Ambassador,” said Mr Xenos. “Sir Vivian is a legend in the international sporting community and arguably the greatest batsman in history. Hailing from tropical Antigua and Barbuda, Viv knows first hand the multitude of benefits and uses of the coconut. I simply can’t think of any better ambassador for Coco Joy.”
Sir Vivian said he is honoured to partner with Coco Joy and their healthy mission. “In the West Indies, we call our coconut palms the ‘trees of life’. My fellow islanders and I know the magic of pure coconuts and their benefits. Now thanks to Coco Joy, you can too.” As a professional athlete, Sir Vivian said he knows how important it is to stay healthy and feeling fit. “All Coco Joy products are not only delicious but packed with the goodness of young green and mature brown coconuts. This means Coco Joy products are naturally low in calories and full of nutrients and minerals including calcium, potassium, magnesium, sodium, manganese and phosphorus – making them ideal for active bodies,” said Sir Vivian. “Coco Joy products are also dairy, gluten and soy free, so whether you’re into sport, interested in a healthy lifestyle or have dietary sensitivities, Coco Joy has a great tasting, nutritious range to suit everyone.”