Over 100 Melbourne Coles Express and Reddy Express stores will now sell Bistro Morgan bakery products in a new collaboration.
Morgan Hipworth, a 23-year-old baker and founder of Bistro Morgan Bakehouse, and his team will bake products daily including doughnuts, cookies, cinnamon scrolls, and muffins, and deliver them fresh to Express stores across Melbourne.
Anna McDonald, Fresh Food Category Manager at Viva Energy, said the collaboration is another way Viva is providing a point of difference to its Coles Express and Reddy Express customers in the Food To Go space.
“Whether you’re looking for a sweet treat for yourself, your friends or family, or a snack to enjoy with coffee, there’s something for everyone in our Bistro Morgan range. From muffins to scrolls, cookies and the hard-to-resist doughnuts, we know this will be a winner with our Victorian customers.”
Hipworth, who has a social media following of over 1 million people, is a French-trained pâtissier and one of Australia’s rising culinary stars.
“We’re thrilled to partner with Coles Express and Reddy Express to bring our unique and delicious offerings to their customers in Melbourne including doughnuts, cookies, muffins, banana bread and my famous cinnamon scrolls.
“This collaboration represents an exciting step for Bistro Morgan, and we can’t wait to share our passion for quality baked goods with a wider audience,” said Hipworth.
To launch this collaboration, Coles Express and Reddy Express have created value-for-money combos including a Bistro Morgan doughnut for just $3 with the purchase of a coffee or a slice of banana bread for $2 with the purchase of a coffee.
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