Healthy sparkling drink, DASH Water, has gained ranging in more than 800 Coles stores Australia-wide as of 7 November.
DASH Water consists of three ingredients: Australian spring water, bubbles, and ‘wonky fruit’ from Aussie farms – the bent, curved, misshapen fruit that others say no to.
Recognised by Europe’s Forbes 30 Under 30 List, DASH Water co-founders Jack Scott and Alex Wright were driven to create change with their shared farming backgrounds. The pair experienced the wastage created by the food industry first-hand and were inspired to explore innovative and sustainable methods to tackle it.
Coles and DASH Water, a certified B Corporation, are further aligned through a shared commitment to fighting food waste. In a continued effort towards a more sustainable planet, both companies have put pen to paper and signed the Australian Food Pact, an industry-wide commitment to halve food waste in Australia by 2030.
“It is fantastic to see how much the seltzer category has excited Australian consumers in recent years,” said Scott.
“Building on that excitement, the decision to expand into another leading supermarket that also supports the Australian Food Pact was a no brainer. With our shared values and sustainability commitments with Coles, we hope to inspire more people to judge by taste, and not looks, to reduce mass food waste,” he continued.
The announcement of Coles distribution heavily expands the brands Australian presence with DASH Water already stocked in 700 Woolworths stores and 800 independent retailers across the country. Since the brands arrival down under last year, the brand now manufactures its 100 per cent recyclable cans in Victoria, using spring water from just a few kilometres away and utilising wonky fruit from across the nation – lemons from the Yarra Valley, mangos from Katherine, peaches from Swan Hill, raspberries from Corindi and cucumbers from Virginia.
Three of DASH Water’s flavours – Raspberry, Peach, and the new Mango – will be available in select Coles stores from 7 November 2022, with plans for more flavours to join them down the track.
DASH Water is available in 4 x 300ml cans, RRP $8.
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