David Jones has announced that its first stand-alone gourmet food store will open in South Yarra in 2019.
The concept includes building stand-along stores as well as updating the current food halls in Sydney and Melbourne.
The South Yarra store in the Capitol Grand development will host a curated range of private label and branded groceries, alcohol and premium convenience food.
David Jones chief executive David Thomas said the new stores would be designed to meet consumer demand.
“We are confident the new David Jones Food proposition will resonate strongly with the local customer, delivering a new level of food quality and experience to the area,” he said.
There has been no official release of food sales targets but JP Morgan’s South African retail analyst Stephen Carrott estimated it could generate sales of up to $700 million within five years.