The second session of the 2024 C&I Symposium featured a stellar lineup of speakers offering valuable insights to the petrol and convenience industry.
Safa de Valois, Group Publisher at C&I Media, opened the session and made a special thanks to symposium sponsors Sanitarium before passing on to Deb Cooper, Sales Director, New Zealand at Suntory Oceania, who MCed the symposium.
First up we heard from Bradley Shaw, Manager of External Affairs and Communications at Philip Morris International (PMI), who provided insights into the size and scale of the illicit tobacco market in Australia and what needs to be done to address it.
Next up, Ren Frisé, Executive Director of Digital, Data and Technology at Enigma, took the stage to discuss how brands and retailers can capture the Gen Z market and provided practical strategies that businesses can implement right now to grow their market share.
Frisé spoke about AI and the positive influence it can have on streamlining and simplifying certain aspects of your business, and how best to utilise it, again offering practical and actual solutions to harness its power.
Daniel Nassif from Till Payments was up next and discussed how rapid changes in payments are reshaping customer experiences in the P&C sector. Nassif explained it’s all about speed, ease, and meeting new consumer expectations.
“Once you know who your customer is you can start building customer experiences. Start thinking about how your customer experience is different to your competitor, or anyone else in the market, because they will excel. A unified paying experience is key.”
Finally, Skye Jackson, Area Lead Growth and Change at 7-Eleven, spoke at a high level about how 7-Eleven is leading growth and change in the convenience industry, how they continue to revolutionise the channel, and why it is important for both retailers and suppliers to work together.
“7-Eleven has a clear strategy and that’s to change the face of the Australian convenience channel. My message to retailers and the suppliers we work with is that we all have a responsibility to transform this journey.
“The more that we compete to improve our offers, and to provide a better service to our customers, the stronger we make our channel and the better it is for all of us.”
Overall the two sessions offered valuable insights into how businesses can adapt to shifting consumer expectations, leverage emerging technologies, and further elevate their businesses.
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